Corny Cottage® has only segmented the Pakistani customer. The
company has a lot of potential to increase the sale volume. As well as, the
area of our segmented market is also suitable for the company. The Gulberg,
Cantt and DHA are no doubt such areas which keep very profitable customers
which is being focused by the Corny Cottage®.
Corny Cottage® has segmented such people who are between
10-50 year years old either they are male or female. More over these people
have income of more than 30000. So we have limited segments for just these
kinds of people because there are lots of competitors (Pathan & Local
Hawker) who have already targeted the low income class.
Corny Cottage® has such segments that are quality conscious.
They have a liking for differentiation and sophisticated environment. They are
very tolerant towards multiculturalism and internationalism (open-minded) and
all above, quick maturation with modern products. Because they are independent
so there is no restriction for them to reject to try our product. We will
influence them by their peer groups.
Corny Cottage® has decided to provide such benefit which was
never offered in the whole market and that offer is “to try the fresh and germ
free product to remove the hunger and take a new taste”. By focusing on this differentiation
Corny Cottage® will attract the new user as well as the Ex-User of other competitors.
According to survey, there is a positive response toward our offer.
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